January 2021 Lockdown – new lockdown

As a healthcare providers, we are classified as essential care. Therefore, WE WILL REMAIN OPEN AS NORMAL during lockdown and will continue to offer the same level of service you have come to expect. All currently booked appointments remain valid.

Throughout the pandemic, we have taken every possible precaution to ensure your safety and will continue to do so. We are operating an appointment-only system and we ask that you wear a face-covering while on the premise and sanitise your hands on entering.

Stay safe and we look forward to seeing you soon.



With a wealth of experience, at Shephard & Akay, we pride ourselves on customer satisfaction, combining unbeatable eye care with competitive prices. We are the go-to opticians in Hitchin and surrounding Hertfordshire areas for leading eye- health assessment.

Our boutique store and testing centre is fully equipped with all the latest technologies including the latest Nidek OCT advanced eye scan system.

We are not only renowned for our service, but also our exclusive range of eyewear offering our clients designer frames and designer sunglasses from leading brands like Bvlgari, Prada, Tiffany & Co, Ray-Ban, Marc Jacobs, Kate Spade, Mulberry, Etnia Barcelona, Maui Jim and more.

To book an appointment, please call 01462 432088.

Book an appointment
T: 01462 432088
Wide range of frames 
to suit any wallet
NHS & Private Appointments




The revolutionary Optical Coherence Tomography (OCT) is an advanced diagnostic instrument used for imaging the retina. This hospital-quality 3D scan has the ability to detect early signs of macular degeneration, glaucoma, and various other eye conditions well before any symptoms being present. Early diagnosis often increases the chances of successful treatment. When booking your appointment, ask for an OCT scan to be added to your appointment.

I wouldn’t go anywhere else now. Friendly, attentive staff, and
a very thorough eye exam” S.E Shefford


Your eyesight is one of the most precious possessions you have, so it deserves expert care. At Shephard & Akay, we like to think we offer you something different.

We pride ourselves in offering exceptional customer care and the eye examspectacles and lenses you receive from Shephard & Akay are of the highest quality.

New patients are often surprised by the thoroughness of their eye examination, the quality of vision we can help them achieve, the beautiful practice and the friendly welcome.

Our professional services include:

  • Personalised eye exam by our experienced and friendly opticians
  • Value for money and designer frames
  • Specialist clinics including myopia control, and dry eye clinics
  • Daily and monthly disposable contact lenses
  • Multifocal contact lenses and lenses for astigmatism
  • Specialist lenses for astigmatism, keratoconus and post-surgery
  • EyeDream Ortho-K overnight vision correction
  • Specialist contact lens services to NHS Hospitals
  • Accredited for pre and post-op cataract assessment by Moorfields and Addenbrookes Hospitals

Why choose us?

Our quality eye care services and the latest optical products and lenses, have earnt our excellent reputation for expertise across Hertfordshire and beyond. We have several clients who regularly travel from all over the UK, and even from overseas for our outstanding service and expertise.

Shephard & Akay is headed by highly experienced optometrists and contact lens practitioners Ali Akay, and Elanor Turnbull. Our ethos has remained the same since our beginnings in 1975, ensuring that each patient receives first class care and a high level of service, whether it is a private or NHS appointment.

To book an appointment, please call 01462 432088.

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